Management, Masculinity and Manipulation: From Paternalism to Corporate Strategy in Financial Services in Britain*

ABSTRACT This article is concerned to demonstrate that paternalism and strategic management as forms, styles or ‘techniques’of managing people and organizations, are both constitutive of and embedded in what we term a ‘discourse of masculinism’. Within the context of the UK financial services industry, we examine how this discourse reflects and reproduces management practices, and reconstitutes individuals in accordance with masculinist priorities. This has the effect of privileging men vis‐a‐vis women, serves to rank some men above others, and maintains as dominant certain forms and practices of masculinity. We identify two of these as ‘paternalistic masculinity’and ‘competitive masculinity’respectively, regarding them as concrete manifestations of the interplay between historically shifting forms of management and masculinities in operation.