Don't the Girls' Get Prettier at Closing Time: A Country and Western Application to Psychology

Despite psychology's attempts at keeping pace with hypotheses generated by song writers, research dealing with perceived physical attraction has fallen far behind. In an attempt to close the gap, a study was conducted which confirmed Gilley's (1975) prediction that "all the girls get prettier at closing time, they all get to look like movie stars..." A reactance interpretation based on predecisional preferences validated Gilley's observation "ain't it funny, ain' t it strange, the way a man's opinions change when he starts to face that lonely night."