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Purpose The purpose of this paper is to examine the differences between entrepreneurs who see a connection between spirituality and work and those who do not. Design/methodology/approach Data are collected and analyzed in two stages from in‐depth interviews of 112 entrepreneurs. Key differentiators explored are related to money, ethical decision making, definition of success, and the entrepreneurs' desire to live an integrated lifestyle. Findings No significant differences are found between the two groups along key demographic attributes; however, when applying characteristics of flow and play to the entrepreneur's work experiences, distinct differences between the groups are found. Originality/value These findings suggest that holistically oriented entrepreneurs utilize the business as part of their spiritual path, and create an environment in which work and play are not perceived as separate work‐related elements.
Kauanui et al. (Sat,) studied this question.