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It is a pleasure and a challenge to comment on this fine set of papers because they bring together a great diversity of ethnographic materials and a range of approaches towards "linguistic ideology." They are all trying to define and use this conceptual category in new ways, while sensing its familiarity. Woolard urged uS, in her introduction, to start not with strict definition of terms but from the broad premise that "linguistic ideology is a mediating link between social structures and forms of talk." I hope that the term can provide a reframing or Nekker cube effect: the realization that many of the things we have been studying under different labelscommon sense notions, metalinguistics, status/solidarity, rhetoric, language attitudes, worldviews in languagecan be brought together, revealing family resemblances, and inspiring novel analytic connections.
Susan Gál (Wed,) studied this question.