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This article presents an investment theory of creativity, and discusses its implications for the understanding and assessment of creativity. The article opens with a consideration of the standard psychometric approach to creativity and the assessments generated under this approach, which tend to emphasize divergent thinking. The article continues with a description of the investment theory and data collected in support of it. We conclude that a broader-based theory and measurement procedure provideas more insights into creativity than are gained through the narrower, conventional psychometric approach.
Sternberg et al. (Sat,) studied this question.
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