January 1, 2000

Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role

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Abstract

(2000). Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role. Museum Management and Curatorship: Vol. 18, No. 3, pp. 271-287.

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Kotler et al. (Sat,) studied this question.

synapsesocial.com/papers/6a0914042757fd3263d3b647 https://doi.org/https://doi.org/10.1080/09647770000301803

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4The Museum Refuses to Stand Still1998 · 87 citations
5Strangers, Guests, or Clients? Visitor Experiences in Museums1999 · 164 citations

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