Measurement error, an inherent quality of any empirical data collection technique, is discussed in the context of sociometric data. These data have long been assumed to possess face validity and to be the data of choice in any study of the sentiment structure of small scale social systems. However, it is argued that while methods of sociometric analysis have become increasingly more sophisticated they have failed to yield unequivocal results because they do not distinguish structural complexity from measurement error. Through a discussion of increasingly more complex examples the distortion laden character of most sociometric data is illustrated. This distortion is introduced by the formalities of the sociometric test and it will not be removed by developing increasingly more sophisticated structural models or throwing out some of the data. Instead, when issues concerning the nature of specific relational networks are raised data of much higher quality than those which are commonly available are required. A technique for generating high quality sociometric data is briefly discussed. On the other hand, it is suggested that the extant body of sociometric data ought to be adequate when sizeable aggregations are examined for evidence of statistical tendencies in structure.
Holland et al. (Sun,) studied this question.