Key points are not available for this paper at this time.
John Saunders and David Jobber report results of their study of strategies for the simultaneous deletion and introduction of new products. Companies' long‐term survival depends upon their replacement of existing products with new ones. Managers have to accomplish the task successfully. This article explores product replacement and examines the difference between successful and unsuccessful replacements. Qualitative research helps formulate a conceptual model of product replacement strategies and to set hypotheses. A quantitative study of American and British firms helps to test the hypotheses.
Saunders et al. (Tue,) studied this question.