Intuitive decision-making

The article delves into the possibility of combining decision support systems (DSS) with intuitive heuristics to improve managers' insight about decision making. The debate has initiated as a result of the increased speed of communications, making the environment less stable and predictable and reduces the available time for examining data and relationships. Analytic methods do not always provide the best support for decisions. An alternate decision-making style is the "right-brain" approach. This style uses intuitive techniques, often placing more importance on feelings than facts. Right-brained decision-makers use an unstructured and spontaneous procedure of considering the whole rather than its parts, even when information is inadequate. Brainstorming and emergent trends projection are characteristic examples of appropriate use of this style. The study discusses the implications of intuition, and possible ways of combining it with DSS to produce the desired result.