A Paradox of Success? Determinants of Political Support for President Fujimori

To what extent does a government's success in resolving a deep political and economic crisis strengthen its popular support? The Fujimori administration in Peru, which tackled both profound economic problems and a powerful guerrilla threat, constitutes a useful test case for this important question. Most observers of Peru assume that both Fujimori's success in improving the economy and in combating insurrectionary forces contributed substantially to his high popularity and his reelection victory. Regression analyses of survey and electoral data suggest, however, that the successful counterinsurgency campaign had no significant medium or long-term impact on presidential approval and electoral support. These surprising findings seem to reflect a paradox of success: when a government effectively combats a severe threat, such as rampant guerrilla violence, the salience of the issue diminishes subsequently and people's high appreciation for the president's accomplishment has an ever lower impact on their political attitudes and behavior.