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A British study of the informal rules of 22 social relationships was replicated among Japanese, Hong Kong and Italian samples. Subjects were asked to rate the importance of 33 common and varying numbers of relationship‐specific rules to each of these relationships on a 9‐point bipolar scale. Multivariate analyses showed each culture has a structure of highly endorsed rules, although a number of cross‐cultural differences emerged in the nature of these rules, particularly those relating to intimacy. Certain cross‐cultural predictions were confirmed.
Argyle et al. (Wed,) studied this question.