Using the stereotype content model to examine group depictions in Fascism: An archival approach

Abstract The Stereotype Content Model (SCM) suggests potentially universal intergroup depictions. If universal, they should apply across history in archival data. Bridging this gap, we examined social groups descriptions during Italy's Fascist era. In Study 1, articles published in a Fascist magazine— La Difesa della Razza —were content analyzed, and results submitted to correspondence analysis. Admiration prejudice depicted ingroups; envious and contemptuous prejudices depicted specific outgroups, generally in line with SCM predictions. No paternalistic prejudice appeared; historical reasons might explain this finding. Results also fit the recently developed BIAS Map of behavioral consequences. In Study 2, ninety‐six undergraduates rated the content‐analysis traits on warmth and competence, without knowing their origin. They corroborated SCM's interpretations of the archival data. Copyright © 2009 John Wiley & Sons, Ltd.