Performing Work: Bodily Representations in Merchant Banks

Not only is the workplace a significant site of the social construction of feminine and masculine identities but in an increasing range of service sector occupations, a gendered bodily performance is a significant part of selling a product. In this paper, we draw on Butler's notion of gender identity as a regulatory fiction to investigate the consequences of the specificity of embodiment and gendered performances. Drawing on three case studies in the City of London, we explore the differential fictions constructed by men and women engaged in interactive service work in a professional capacity in merchant banks. We examine the ways in which women are embodied and/or represented as ‘woman’ in the workplace, comparing women's sense of themselves and their everyday workplace experiences with those of men doing the same job. Our aim is to establish whether the necessity of selling oneself as part of the product in such service sector employment challenges the idealisation of male workers as disembodied rational subjects, while not necessarily disrupting the inferior position of embodied women.