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INTRODUCTION 358 THREE AREAS OF SPECIAL EMPHASIS ....... 359 Cognitive Response Analysis of Attitude Effects 359 Role-playing and the effects of mere thought 359 Cognitive responses to persuasive messages 360 Central and peripheral routes to persuasion 365 The Attitude-Behavior Relationship ........ ...... 366 Predicting overt behaviors from attitudes ......... 366 Attitudes and covert behaviors 372 The Consistency Model 375 Balance 376 Cognitive dissonance theory 377 Impression management 380 Consistency-based compliance .... 383
Cialdini et al. (Thu,) studied this question.