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CURRENT trends in management techniques give considerable scope for the application of the buzzword generator . Value engineering, cost/benefit analysis and variable cost control are all stages on the way to the currently fashionable corporate planning, and management information systems. A modern manager may come to feel that if he misses a television programme he may be unaware of the latest “in” tecnnique, despite the repeated warnings by management philosophers that a business cannot solve its problems merely by acquiring a technique, whether new or established.
TOM WARD (Thu,) studied this question.
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