The observational study of adolescent gambling in UK amusement arcades

Abstract In the UK, excessive fruit machine playing is the most documented form of pathological gambling amongst adolescents. Although there have been a few retrospective questionnaire studies in adolescent fruit machine gambling, there has been very little systematic observational fieldwork into the behaviour. The studies reported explore the social world of fruit machine playing using data collected via the monitoring of 33 UK amusement arcades employing participant and non‐participant observation methodologies. The basic aims were to observe the arcade clientele and their behavioural characteristics, and to examine motivations for machine playing. Results suggest that level of adolescent gambling depends upon both time of day and time of year, and regular players conform to rules of etiquette and display stereotypical behaviours when playing fruit machines. The results also suggest that adolescents play fruit machines for a wide range of reasons including fun, to win money, to socialize, to escape and for excitement, and that inland and coastal arcades are frequented by different clienteles, probably as a function of the amusement machine available.