Product Categorization and Inference Making: Some Implications for Comparative Advertising

Journal Article Product Categorization and Inference Making: Some Implications for Comparative Advertising Get access Mita Sujan, Mita Sujan Search for other works by this author on: Oxford Academic PubMed Google Scholar Christine Dekleva Christine Dekleva Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 372–378, https://doi.org/10.1086/209120 Published: 01 December 1987 Article history Received: 01 May 1986 Revision received: 01 April 1987 Published: 01 December 1987