Crisis Management and Its Impact on Destination Marketing

Abstract This paper analyzes the crisis management procedures utilized by four specific Convention and Visitors Bureaus in a variety of disaster situations and locations across the United States. The crises studied are representative of both man-made and natural disasters, and occurred in destinations in which tourism plays a significant role. From these case studies, a comprehensive set of crisis management procedures was compiled for the benefit of Convention and Visitors Bureaus nationwide. Such standardized crisis management procedures will presumably contribute to a faster and more efficient recovery for any destination after a crisis, as these procedures have been used in actual crisis situations.