Key points are not available for this paper at this time.
B. E. Aguirre, E. L. Quarantelli, Jorge L. Mendoza, The Collective Behavior of Fads: The Characteristics, Effects, and Career of Streaking, American Sociological Review, Vol. 53, No. 4 (Aug., 1988), pp. 569-584
Aguirre et al. (Mon,) studied this question.