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An extensive, integrated review of literature precedes a new typology of alliances based on participating firms’ relative position in the supply chain (scale or link) and the nature of their cooperation (equity or non‐equity). This typology helps to distinguish among a bewildering array of alliances and to explicate alliance motivations and performance on impact of e‐business technological innovations. Theoretical and managerial implications follow.
Xie et al. (Wed,) studied this question.
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