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Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977
Harold H. Kassarjian (Wed,) studied this question.