The Developing Economies’ Banks Branches Operational Strategy in the Era of E-Banking: The Case of Jordan

The aim of this study is to identify the impact of adopting e-banking on branches operations strategy during the period 1999 to 2008, 15 local banks in Jordan were surveyed by using 3 questionnaires, one was directed to account operations officer, another to tellers and last one to branches managers. Annual reports and banks websites were revised to identify the changes in performance indicators and e-banking adoption. The study revealed that; branches are still the main channels of conducting banking transactions, and e-banking is working in parallel with branches. This paper is the first paper reports this issue in developing economies.