Identification of factors affecting continuity of cooperative electronic supply chain relationships: empirical case of the Taiwanese motor industry

Purpose To explore the factors affecting continuity of cooperative electronic supply chain relationships in Taiwanese motor industry. Design/methodology/approach This study has developed a research framework that integrates the three perspectives of resource dependence, risk perception, and relationship marketing to identify the factors affecting the continuity of a cooperative electronic supply chain. After constructing a structural equation model, empirical testing on 851 raw material and spare parts suppliers for the Taiwanese motor industry was conducted. Findings All path coefficients in the proposed model were statistically significant, and were as hypothesized. Resource dependence, trust, and relationship commitment are positively related to the continuity of the cooperative electronic relationship. Risk perception is negatively related to the continuity of the cooperative electronic relationship. Research limitations/implications This paper has theoretically developed an extensive set of interrelationships among these variables (resource dependency, perceived risk, trust, relationship commitment, and continuity of cooperative electronic relationships), illustrating their comparative effects on supplier intention to use the internet for on‐line transactions. Practical implications This empirical study provides consistent support for the proposed business‐to‐business (B2B) e‐commerce acceptance model. Given the high explanatory power of the resulting model, it is likely to serve as the basic model for predicting supplier behavior, and the continuity of enhanced understanding of cooperative electronic relationships. Originality/value Previous studies did not fully address the relevant influential factors related to the continuity of cooperative electronic supply chain relationships or the causal relationships among these factors. The primary contribution of this research is the integration of constructs associated with resources, environmental uncertainty, and relationship marketing, into a coherent model that jointly predicts supplier acceptance of e‐commerce.