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Recent experiments involving hypocrisy have been theorized to be a form of cognitive dissonance induction. As such, hypocrisy would constitute a new experimental paradigm for dissonance induction. However, these hypocrisy studies are open to alternative explanations. The present study attempts to rule out these alternative explanations by providing independent evidence that hypocrisy is a form of cognitive dissonance arousal. In the present study, a 2× 2 design manipulates whether hypocrisy is induced and whether subjects are given an opportunity to misattribute their arousal to external factors. If hypocrisy is a form of dissonance, the misattribution manipulation should reduce behavior changes brought on by the induction of hypocrisy. The results support the predictions.
Fried et al. (Fri,) studied this question.