Commercial sport and local communities: a market niche for social sport business?

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Abstract

This article reflects on the contributions made to this special issue by the different authors. It further defines the concept of social business and proposes to apply the concept to sport, in order to generate a more sustainable, and more (social) value adding sport business environment.

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Cite This Study

Hans Westerbeek (Mon,) studied this question.

synapsesocial.com/papers/6a1f3bd52865985bbe2a9c5d https://doi.org/https://doi.org/10.1080/17430437.2010.510678

Discussion

Journals

Sport in Society

Institutions

Victoria University

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