A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

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Abstract

F. M. Bass, E. A. Pessemier, D. J. Tigert, A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection, The Journal of Business, Vol. 42, No. 3 (Jul., 1969), pp. 337-363

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Bass et al. (Wed,) studied this question.

synapsesocial.com/papers/6a15de09d9ab26d82ed1238f https://doi.org/https://doi.org/10.1086/295202