Evaluating Ride‐Sharing Programs: Massachusetts' Experience

This paper presents the major results of an evaluation of Massachusetts' effort to promote ride‐sharing. The results suggest that serious consideration be given to refocusing the state's ride‐sharing activities. An attempt should be made to work more closely with major employers in order to develop site specific, employer ride‐sharing programs, and, wherever appropriate, the state should use the assistance of Transportation Management Associations (TMAs). It is also pointed out that carpooling is increasingly unpopular, and that to reverse this trend nationally (and in Massachusetts) under existing economic conditions will challenge transportation professionals. Qualitative and quantitative data were secured through personal interviews with participating government agencies; in addition, some 100 employers and over 2,500 commuters were interviewed. Survey instruments designed and employed in this evaluation may be of interest and use to other statewide and metropolitan ride‐sharing agencies.