‘Full of sound and fury, signifying nothing’

A current theme within debates over interactive service work is that many routine service jobs are ‘skilled’ because they require workers to perform ‘emotion work’ and ‘articulation work’. Drawing upon workers’ views of their skills in two mass market call centres in the UK, the article questions the use and validity of these new skill concepts. It is argued that these concepts overplay the amount of task variation, discretion and control available to workers. Even more problematic is the tendency to equate skill with the ability to cope with badly designed jobs and stressful working conditions.The findings suggest that there is a need for a thorough debate about what is meant by a ‘skilled job’ in an expanding service-based economy.