Key points are not available for this paper at this time.
Journal Article The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall Get access Mark A. Pavelchak, Mark A. Pavelchak Search for other works by this author on: Oxford Academic PubMed Google Scholar John H. Antil, John H. Antil Search for other works by this author on: Oxford Academic PubMed Google Scholar James M. Munch James M. Munch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 360–367, https://doi.org/10.1086/209172 Published: 01 December 1988 Article history Received: 01 May 1987 Revision received: 01 June 1988 Published: 01 December 1988
Pavelchak et al. (Thu,) studied this question.