The Scope and Generality of Automatic Affective Biases in Political Thinking: Reply to the Symposium

Abstract Our response to this symposium on our 2006 paper centers on three questions. First, what motivations exist in the political wild, and do our experimental manipulations realistically capture them? We agree that strong accuracy motivations are likely (but not certain) to reduce biases, but we are not at all confident that the real world supplies stronger accuracy motivations than our subjects received. Second, how can we square our findings of stubbornly persistent beliefs and attitudes with the well-established literatures on framing and persuasion, which find political opinion to be more malleable? We argue that our John Q. Public theory of political information accounts for both persistence and persuasion and explains when we should expect one or the other. Citizens will be more responsive to contextual information or persuasive appeals when prior feelings are weak, knowledge is sparse, and information is encountered outside of awareness. Resistance to information or arguments is most likely when prior feelings are strong, attitudes are embedded within dense knowledge networks, and appeals are consciously perceived. Third, is belief persistence driven by feelings and emotions, as we claim, or is it more the result of a conviction that one's priors are accurate? We suggest that the distinctions that stand behind this question are suspect. We see in some of our commentators a tendency to align accuracy motivation, central processing, and cognition on one side of the dual-processing framework, with directional motivation, peripheral processing, and feelings on the other side. On the contrary, we argue that beliefs in the truth of one's priors often result from feelings and wishes and are themselves sources of motivated bias in processing new information. Moreover, directional motivations are also often a source of central processing, so it is not easy to disentangle these processes.