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Current drug discovery strategies include both molecular and empirical approaches. The molecular approaches are predominantly hypothesis-driven and are referred to as target-based. The empirical approaches are referred to as phenotypic because they rely on phenotypic measures of response. A recent analysis revealed the phenotypic approaches to be the more successful strategy for small-molecule, first-in-class medicines. The rationalization for this success was the unbiased identification of the molecular mechanism of action (MMOA).
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David C. Swinney (Wed,) studied this question.
synapsesocial.com/papers/69dccac498c6111533e54223 — DOI: https://doi.org/10.1038/clpt.2012.236
David C. Swinney
Belmont Abbey College
Clinical Pharmacology & Therapeutics
Institute for Rare and Neglected Diseases Drug Discovery
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