Key points are not available for this paper at this time.
ABSTRACT Expectations are generated by a variety of factors. We indicate a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption. We review the sparse literature on how advertising, packaging and information generate sensory expectations. The application of various theories to explain the observed effects of sensory expectations are reviewed. There is overwhelming evidence for assimilation‐contrast effect, although no studies have been specifically designed to detect it. Finally we review the reasons why individuals might differ in the way that expectations influence sensory perception. These reasons include ideas from persuasion literature and private body consciousness. A number of behavioral hypothesis that follow from these theories are developed.
Building similarity graph...
Analyzing shared references across papers
Loading...
Rosires Deliza
Brazilian Agricultural Research Corporation
H.J.H. MacFie
At Bristol
Journal of Sensory Studies
Brazilian Agricultural Research Corporation
Quadram Institute
Biotechnology and Biological Sciences Research Council
Building similarity graph...
Analyzing shared references across papers
Loading...
Deliza et al. (Mon,) studied this question.
synapsesocial.com/papers/69d6f508e328128020aa893e — DOI: https://doi.org/10.1111/j.1745-459x.1996.tb00036.x