The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior

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Abstract

Two consumer strategies for the purchase of multiple items from a product class are contrasted. In one strategy (simultaneous choices/sequential consumption), the consumer buys several items on one...

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Itamar Simonson (Tue,) studied this question.

synapsesocial.com/papers/6a1044b55725bbd5cc60c25a https://doi.org/https://doi.org/10.2307/3172842

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3Functions of Varied Experience1963 · 1,117 citations
4Attitude-behavior relations: A theoretical analysis and review of empirical research.1977 · 7,241 citations
5De gustibus non est disputandum2010 · 2,314 citations

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