Management “flavours of the month”: their role in managers' lives

Existing analyses and critiques of the succession of management fads and fashions entering managerial discourse and activities are complemented and developed by drawing on participant observation research carried out in an organization utilizing a variety of “packaged innovations”. It is shown that what are sometimes mocked as “flavours of the month” (FOMs) play a role in the double-controlproblem faced by all managers: the problem of managing their personal identities, careers and understandings at the same time as contributing to the overall control of the organization in which they are managers. Managers in the organization studied are shown generally to be critical of the “flavour of the month effect” but there is nevertheless an equivocality about how such ideas and practices can function.