Product Class Advertising Effects on First-Time Buyers' Decision Strategies

Journal Article Product Class Advertising Effects on First-Time Buyers' Decision Strategies Get access Peter Wright, Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter D. Rip Peter D. Rip Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 2, September 1980, Pages 176–188, https://doi.org/10.1086/208805 Published: 01 September 1980 Article history Received: 01 October 1979 Revision received: 01 April 1980 Published: 01 September 1980