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Abstract Data from two previous investigations (Sadoski Sadoski, Goetz, Olivarez, Lee, Cohen Herman, Anderson, Pearson, & Nagey, 1987) ensured that rating effects could not be attributed to surface‐level text factors. Comparison of final regression models for imagery and recall revealed differences that appeared to support Paivio's (1971, 1986) dual code hypothesis.
Goetz et al. (Tue,) studied this question.