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Journal Article Psychological Processes Underlying Cultivation Effects: Further Tests of Construct Accessibility Get access L. J. Shrum L. J. Shrum 1L. J. Shrum (Ph.D., University of Illinois at Urbana-Champaign, 1992) is an assistant professor in the Department of Marketing, School of Business, Rutgers University Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 22, Issue 4, June 1996, Pages 482–509, https://doi.org/10.1111/j.1468-2958.1996.tb00376.x Published: 17 March 2006
L. J. Shrum (1996) studied this question.