New perspectives on instrumentalism: an empirical study of cultural diplomacy

Museums are increasingly recognised as having a role to play within international relations, to facilitate cultural exchange, assert national identity and foster mutual understanding. Whilst international work is perceived to be politically motivated and diplomatically advantageous, it can be highly beneficial to cultural institutions. In this paper, ‘cultural diplomacy' is shown to be a strategy used by museums to enable organisational development and economic growth. This paper demonstrates how national museums adopted a political rhetoric and used strategic lobbying to formulate a new cultural policy, which expanded the scale and scope of their international work. By defining the parameters and principles of this policy, the institutions wield power, thus challenging the conventional perceptions of policy-making and contradicting commentators who accuse museums of political subservience. Throwing the notion of instrumentalism into disarray, this paper calls for a theoretical and conceptual rethinking, to revamp understanding and bring it in line with practice.