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This article discusses the relationship between personal, family, and organizational values in the development and implementation of an environmental action program at the family-owned and -operated Boston Park Plaza Hotel. In this instance, a ‘spirit of responsibility’ that evolved through three generations of the family meshed with a traditional ‘spirit of ownership’ to produce a program that is a financial and public relations success and that is recognized as the most progressive in the industry. Moreover, the hotel and family have received significant awards for industry leadership and environmental achievement.
James E. Post (Tue,) studied this question.