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We investigate the relationship between party issue position and mass evaluation of political parties in multiparty systems. In so doing, we engage two competing theories of mass-elite linkage: the directional theory and the traditional spatial theory of elections. The alternate models are evaluated with survey data gathered in Norway in 1989. The data collection is unique in providing extensive information on the issue positions of all parties with potential for achieving representation in the parliament. Results suggest that the directional theory provides a better description of the relationship. Consistent with directional theory, we find that when parties occupy a centrist position on an issue they are not evaluated on the basis of that issue. Voters neither love nor hate a party in the middle. Thus, in order to build support on the basis of issues, parties must offer some strong stands.
Macdonald et al. (Sun,) studied this question.