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The authors report on a procedure for exploiting the information content of rank ordered choice sets to estimate efficiently the parameters of the multinomial logit model formulation of the stochas...
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Randall G. Chapman
Boston University
Richard Staelin
University of North Carolina at Chapel Hill
Journal of Marketing Research
University of Chicago
Duke University
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Chapman et al. (Sun,) studied this question.
synapsesocial.com/papers/6a127b113759512844349023 — DOI: https://doi.org/10.2307/3151563