Key points are not available for this paper at this time.
Journal Article Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints Get access Cynthia Fraser, Cynthia Fraser Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert E. Hite, Robert E. Hite Search for other works by this author on: Oxford Academic PubMed Google Scholar Paul L. Sauer Paul L. Sauer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 284–287, https://doi.org/10.1086/209166 Published: 01 September 1988 Article history Received: 01 October 1987 Revision received: 01 January 1988 Published: 01 September 1988
Fraser et al. (Thu,) studied this question.