Instructional Feedback I: The Interaction of Facework and Immediacy on Students' Perceptions of Instructor Credibility

Instructors routinely provide feedback for students concerning the work the students produce as part of a classroom course. Although such information is required of instructors and expected by students, the communication of feedback creates a potentially face-threatening interaction in which the student's self-esteem may be diminished and/or the instructor–student relationship may be strained. This study investigated a video instructor's attempts to mitigate such face threats by using sensitive verbal strategies combined with nonverbal immediacy cues. A 2 x 2 experimental design allowed manipulation of these two variables in higher and lower combinations and subsequent detection of a significant interaction effect between them. In the presence of higher face-threat mitigation cues and higher nonverbal immediacy cues, students attributed greater credibility to the video instructor and evaluated the instructor more highly. These findings are interpreted in light of approach-avoidance theory, which posits that people draw near to others whom they like and avoid those they dislike. Implications for classroom instructors are discussed.