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Role of word of mouth in online store loyalty | Synapse

February 28, 2008

Role of word of mouth in online store loyalty

Key Points

Key points are not available for this paper at this time.

Abstract

Comparing online store ratings with other e-store loyalty factors.

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Cite This Study

Gauri et al. (Thu,) studied this question.

synapsesocial.com/papers/6a105ed42badbc352affe265 https://doi.org/https://doi.org/10.1145/1325555.1325572

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