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A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
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Richard L. Oliver (Sat,) studied this question.
www.synapsesocial.com/papers/6a0873de7de338f10b10b2d7 — DOI: https://doi.org/10.2307/3150499
Richard L. Oliver
Journal of Marketing Research
Washington University in St. Louis
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