Key CSR dimensions for the food chain

Purpose This paper aims to identify and define the content of corporate social responsibility (CSR) for the food chain. Design/methodology/approach A qualitative research approach was applied in the study, based on participatory and case study research methodologies. The study drew on three different case food products and their supply chains: rye bread, broiler chicken products and margarine. The content of CSR was built through participatory workshops, the aim of which was to elicit the ideas of different stakeholder groups. Findings The study identified seven key dimensions of food chain CSR: environment, product safety, corporate nutritional responsibility, occupational welfare, animal health and welfare, local market presence and economic responsibility. Originality/value The results provide food and agribusiness companies with a better understanding of core CSR issues and their relevance in complex chains and networks. This may encourage the companies to promote their activities in a more responsible and sustainable direction and offer elements to build sustainable business cases. In addition, the results may indicate a change towards broader understanding of what is meant by corporate social responsibility.