Making ‘right’ choices? An ethnographic account of creativity, performativity and personalised learning policy, concepts and practices

This article uses ethnographic research from two Year 8 classes in two middle‐sized secondary schools about a kilometre apart in a Swedish west‐coast town to examine how new policies for personalised learning have developed in practice, in the performative cultures of modern schools in a commodity society. One school stands in a predominantly middle‐class area of privately owned 'low‐rise' houses. The other is in an area of 'high‐rise' rented accommodation, where the first language of many homes is not Swedish. The differences are important. According to the article, personalised learning mobilises material and social resources in these schools that support new forms of individualistic, selfish and private accumulations of education goods from public provision and a valorisation of self‐interest and private value as the common basis for educational culture. The article describes this cultural production in school and links it to processes of cultural and social reproduction.