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This study examines how strategic leadership influences excellent internal public relations by establishing the linkage between authentic leadership, symmetrical and transparent communication, and employee–organization relationships. The results showed that authentic leadership as an antecedent factor plays a critical role in nurturing an organization's symmetrical and transparent communication system, which in turn, cultivates quality employee–organization relationships. An organization's symmetrical communication worldview greatly fosters its day-to-day transparent communication practice. Transparent communication, characterized by information substantiality, accountability, and employee participation, largely contributes to employee trust, control mutuality, commitment, and satisfaction. The impact of symmetrical communication on employees' relational outcomes is fully mediated via transparent communication. Significant theoretical and practical implications of the findings are discussed.
Men et al. (Fri,) studied this question.