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One hundred and fifty‐five third, fourth, and fifth grade children were assessed in terms of their racial and sex‐role attitudes, family's television viewing habits, and demographic background. Stepwise multiple regression analyses indicate that children's and parents' viewing of specific types of television programs predict children's racial prejudice and girls' sex prejudice. Children's IQ and mothers' educational attainment and employment status also significantly predict children's attitudes, but age, grade level, family constellation, fathers' educational attainment, and mothers' traditional/nontraditional careers do not. Implications for the role of television as a socialization agent are discussed.
Zuckerman et al. (1980) studied this question.