Aversive Racism and Resistance to Affirmative Action: Perception of Justice Are Not Necessarily Color Blind

This study utilized a factorial survey design to assess attitudes toward affirmative action as a function of targeted group (Black, handicapped, or elderly persons), framing of the policy (with or without social justification), and institutional context (business, college, or social organization). Resistance to affirmative action was aroused more by policies specifying Blacks as the targeted group and by policies presented without justification. Supportive of the aversive racism framework, the level of resistance to the policies presented without justification for Blacks as the target group was higher than for all other targeted groups with or without justification. Implications for these findings for strategies to reduce negative attitudes toward affirmative action are discussed.